About Diginammo
Social Media Marketing . Content Writing . Graphic Designing . PPC . Video Production . SEO
Social Media Marketing . Content Writing . Graphic Designing . PPC . Video Production . SEO
Case Study: SEO for a Dermatology Website in Houston, TX
Before Optimization
Welcome to the initial stage of our SEO campaign for the dermatology clinic in Houston, TX, where online visibility was a significant hurdle. The website struggled to rank on the first page of Google for important dermatology keywords and had very low organic traffic. Poor on-page optimization, outdated content, and lack of local SEO signals made it difficult for patients to find the clinic online. This situation often resulted in low inquiries, limited website visits, and missed opportunities to attract new patients.
After Optimization
After executing our strategic SEO campaign, the dermatology clinic in Houston experienced a major boost in online presence and visibility. The website was fully optimized with Houston-focused keywords, high-quality content, technical SEO fixes, and improved user experience. Along with strong backlinking and local SEO strategies, the clinic achieved higher rankings, more traffic, and steady growth in patient inquiries.
01
Initial Use Case
The clinic’s website had poor SEO structure, outdated content, and was not optimized for local Houston searches.
02
Solution
We optimized on-page SEO with relevant dermatology keywords, improved site speed, structured content, and built authoritative backlinks. Local SEO was strengthened with Houston-based content and optimized Google Business Profile.
03
Next Phase
We focused on publishing regular blog posts, FAQs, and service pages targeting Houston-specific searches and patient needs.
04
Final Phase
Performance was tracked using Google Analytics & Search Console, refining strategies to maintain long-term keyword rankings and conversions.
The Strategy
- We start with a deep analysis of your industry, competitors, and target audience to craft content strategies that deliver results.
- Every business is unique, so we design a personalized content plan that aligns with your brand goals and voice.
- Our strategies include SEO best practices to ensure your content ranks higher and reaches the right audience.
- We continuously monitor results, analyze engagement, and refine strategies to maximize impact and growth.
Solution Block
We transformed their website with optimized content, technical fixes, and a strong local SEO strategy.
Action Plan
Boosted organic traffic with Houston-focused keywords.
Improved patient trust through reviews and authoritative content.
The Goals
- Increase website traffic from Houston-based searches.
- Rank in the top results for dermatology-related services in Houston.
- Build credibility and authority through SEO content and backlinks.
- Drive more appointment requests and inquiries via organic search.
The Result
- Organic traffic grew by 210% within 6 months.
- Website started ranking in the top 3 for major dermatology keywords in Houston.
- Significant rise in appointment bookings and online inquiries.
- Improved visibility, patient trust, and authority in the Houston market.
