About Diginammo
Social Media Marketing . Content Writing . Graphic Designing . PPC . Video Production . SEO
Social Media Marketing . Content Writing . Graphic Designing . PPC . Video Production . SEO
Case Study: Google Business Profile Optimization for a Dermatology Clinic in Scottsdale
Before Optimization
Welcome to the initial stage of our Google Business Profile for the dermatology clinic in Scottsdale, where visibility was a major challenge. At this point, the profile struggled to appear in relevant searches and lacked the engagement needed to attract potential patients. Limited optimization meant incomplete information, minimal photos, and inconsistent presence across local searches. This situation often resulted in low impressions and fewer inquiries, making it harder for new patients to discover the clinic.
After Optimization
After implementing our strategic Google Business Profile optimization, the dermatology clinic in Scottsdale achieved a remarkable transformation in local visibility and engagement. The profile was fully enhanced with accurate business information, high-quality images, engaging posts, and optimized keywords to target the right audience.
01
Initial Use Case
The clinic’s Google Business Profile had incomplete details, outdated services, and very low engagement.
02
Solution
We updated their GMB with complete service info, visuals, and consistent posting.
Reviews were encouraged to build trust and improve visibility.
03
Next Phase
We planned regular updates, photo uploads, and service highlights.
04
Final Phase
Performance was tracked and strategies refined for long-term growth.
The Strategy
- Fully optimized the GMB listing with accurate NAP, services, business description (with Scottsdale-relevant keywords)
- Added high-quality images and geotagged photos of the clinic and treatments
- Created a consistent posting schedule with service highlights, FAQs, and offers
- Encouraged and responded to patient reviews
- Monitored GMB Insights to refine content and posting time
- Built Scottsdale-focused local citations to improve map ranking
Solution Block
We transformed their GMB with updated content and visuals.
Consistent engagement improved ranking and credibility.
Action Plan
Boosted interactions, improved search ranking, and built trust.
Maintained regular posting to keep engagement high
The Goals
- Increase GMB interactions (calls, website clicks, direction requests)
- Improve visibility in local search for dermatology services
- Build credibility through updated suals and reviews
- Create consistent engagement through GMB posts
The Result
- Business Profile interactions grew to 999 within 5 months.
- Significant spikes in direction requests and website visits.
- Clinic started ranking in the top 3 for targeted dermatology keywords locally.
- Improved visibility, trust, and engagement on Google.
- Steady flow of new patient inquiries directly from Google.
