About Diginammo
Social Media Marketing . Content Writing . Graphic Designing . PPC . Video Production . SEO
Social Media Marketing . Content Writing . Graphic Designing . PPC . Video Production . SEO
Case Study: Facebook Ads Optimization for a Dermatology Brand
Before Optimization
The dermatology brand was running Facebook Ads to generate leads via messaging but struggled with high cost per conversation (Rs175.62) and very low engagement.
The campaign structure lacked audience segmentation, relied on generic creatives, and had no performance-driven optimization. As a result, ROI was below expectations and the lead volume was limited.
After Optimization
After restructuring the campaigns and implementing a data-driven strategy, the brand saw a remarkable improvement in performance.
With targeted ad sets, optimized creatives, and refined location targeting, the cost per message dropped to Rs73.17, and conversations increased from 149 to 716 within one optimization cycle.
01
Initial Use Case
The Facebook Ads campaigns had poor segmentation, outdated creatives, and high cost per message.
02
Solution
We restructured campaigns into tighter audience groups, designed new ad creatives with strong CTAs, and A/B tested multiple copy variations.
03
Next Phase
Narrowed down location targeting, scheduled ads during peak hours, and implemented regular performance monitoring.
04
Final Phase
Scaled winning ad sets, optimized budget allocation, and refined strategies weekly for sustainable growth.
The Strategy
- Restructured campaigns into interest-based and retargeting ad sets
- Designed new creatives focusing on CTAs and service-specific visuals
- A/B tested ad copy to identify winning variations
- Narrowed targeting to high-conversion locations
- Scheduled ads during peak hours/days
- Weekly optimization using CTR, CPM & conversion data
Solution Block
We revamped Facebook Ads with fresh creatives, precise targeting, and regular optimization—boosting engagement and lead quality.
Action Plan
Increased lead volume and ROI by reducing ad costs while sustaining growth through continuous optimization and scaling.
The Goals
- Reduce cost per message conversion
- Increase qualified message leads
- Improve ad engagement & CTR
- Maximize results within available budget
The Result
- Cost per message reduced from Rs175.62 → Rs73.17
- Conversations increased from 149 → 716
- 4.8x more leads generated at less than half the previous cost
- Improved ROI, engagement, and lead quality through optimized Facebook Ads
