SEO for clinics: the only playbook that actually works locally

Clinics live and die on local search. If you are not in the top three of the Google Map Pack for your service in your city, you are leaving 60% of buyer-intent demand on the table.

The playbook is not glamorous. It is Google Business Profile, on-page service pages, and a structured reviews engine running every single week. Anyone telling you it is more complicated than that is selling you something.

GBP first: complete every field, add weekly photos, write weekly posts, list every service as a service. Most clinics never finish step one.

Service pages next: one page per service per city you serve. Real content, real photos, real before-after, schema markup, FAQ block. Not 300-word filler — 1,500-word resources that genuinely help the buyer decide.

Reviews last and forever: a sequence that asks at the right moment, makes leaving a review frictionless, and turns five-star reviews into social proof everywhere else. Run this loop for 12 months and you will own your city.